DOCTOR WHO: “VISION”
MOTION COMIC

AT&T to Help Tell the Story of ‘Doctor Who’
Telecom Marketer Advances Ideas of What Marketers Can Do in Ad Breaks on BBC America

By: Andrew Hampp
Published: August 26, 2011

Since the Tardis, the signature device of British sci-fi drama “Doctor Who” is disguised as a police call box, you’d figure the producers could just slap an AT&T logo on the device if the telecommunications company wanted to sponsor show in a more meaningful way.

That would be taking the easy way out.

Instead, AT&T will use “Doctor Who” on BBC America to bolster an emerging ad technique. Many of TV’s biggest scripted series have incorporated so-called hybrid commercials into their ad breaks. Consider ABC’s “Desperate Housewives” or NBC’s “Heroes” or AMC’s “Mad Men,” all of which ran commercials that promoted the sponsor, but also the show being supported by the commercial. Fewer of these actually feature content that advances the show’s storyline while the main action has been halted by the need to run the commercials in the first place.

AT&T is advancing this method this weekend by sponsoring a 60-second vignette that will air during the season premiere of BBC America’s “Doctor Who” on Saturday. The time-traveling premiere is set in 1930s Berlin and was written by “Doctor Who” executive producer and showrunner Steven Moffat, who, along with the episode’s director Richard Senior, wanted to create a “bridging scene” in between commercials — a chase sequence starring lead characters Amy Pond (Karen Gillan) and Rory (Arthur Darvill). Mr. Senior would have loved to include the scene in the original episode, but the show didn’t have the budget to shoot the additional scenes.

Enter AT&T. The telecommunications concern, along with its media agency, WPP’s MEC, wanted to incorporate its corporate slogan, “Rethink Possible,” into the premiere. So MEC and BBC America’s ad sales team collaborated with Messrs. Moffat and Senior to came up with a 60-second “motion comic sequence,” produced by Double Barrel Motion Labs, that continues the storyline from the premiere episode but with much cheaper production values.

“The shots were either too impossible to capture or too expensive to create live, so doing it in a motion comic theme from different viewing angles made perfect sense,” said Mark Gall, BBC America’s exec VP-media sales. “It hits all those key things AT&T needs. You’ll even hear the Doctor say things like ‘Anything is possible’ on the series because it’s part of his character, part of how people talk about him during the episodes.”

The motion comic will even be introduced by a “Stay Tuned for the Break” title card heading into the commercial pod to increase additional engagement — “the ultimate DVR buster,” Mr. Gall said.

READ MORE:

http://adage.com/article/mediaworks/t-story-doctor/229500/

Released by: BBC Worldwide and Starz
Produced by: Double Barrel Motion Labs

BBC Worldwide and Starz have released new details on the tie-in “motion comic” Torchwood: Web of Lies, which has been revealed to consist of a series of ten, three minute interactive narratives that will offer clues to the mysteries conjured up in Miracle Day. It has been written by Jane Espenson and Ryan Scott, and has been developed by Double Barrel Motion Labs for BBC Worldwide Productions and BBC Worldwide Digital Entertainment and Games.

However, the series will only be released through an application designed for the Apple-based iOS operating system, available through iTunes…. Read More…

http://www.doctorwhonews.net/2011/06/dwn210611233008-torchwood-web-of-lies.html

IN THE NEWS

Doctor Who News Page
http://www.doctorwhonews.net/2011/06/dwn210611233008-torchwood-web-of-lies.html

BBC Press Office
http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestories/pressreleases/2011/06_june/torchwood_web_of_lies.shtml

WATCH EPISODE 1
http://www.doctorwhonews.net/2011/07/dwn070711195116-torchwood-web-of-lies.html

DOWNLOAD THE APP

Download the App from iTunes
http://itunes.apple.com/us/app/torchwood-web-of-lies/id444833037?mt=8

‘Tron: Legacy’

With the highly anticipated release of “Tron: Legacy” on Friday the question arises of how to pass on to a new generation the fan enthusiasm that made the original 1982 “Tron” movie a cult favorite.

Disney and its collaborator,  Double Barrel Motion Labs, have come up with a solution:
adapting “Tron: Legacy” into a motion comic that will be sold through the iTunes app store.

A flick of the finger on the screen of an iPhone or iPad moves the comic panels from left to right, guiding the viewer through the stark lighting and harsh blacks that are synonymous with the “Tron” universe.

READ MORE

WATCH THE TRAILER

The New York Times:
http://artsbeat.blogs.nytimes.com/2010/12/15/tron-legacy-the-motion-comics-treatment/

READ ABOUT THE TRON MOTION COMIC

The New York Times:
http://artsbeat.blogs.nytimes.com/2010/12/15/tron-legacy-the-motion-comics-treatment/

FALL OUT BOY PRESENTS
‘Fall Out Toyworks’
Announced: September 1, 2009

Synopsis: A brilliant young robot maker risks his entire company for his factories newly produced android named Tiffany, but when his new concept fails to work fixing her soon becomes his greatest passion and potentially his own destruction. FALL OUT TOYWORKS brings the magic of innocence to life as both a toy maker and his invention set about learning the true secrets of life.

Storyline: The story is about androids with artificial intelligence in a futuristic Los Angeles. The plot is “inspired by the ideas and lyrics of Fall Out Boy”, especially the song “Tiffany Blews” from the album Folie à Deux. The story focuses on the Toymaker, who despite being a brilliant inventor, finds himself in financial trouble. A rich magnate known as the Baron seeks to have a robotic woman companion, but his team of scientists is unable to create one that behaves realistically. The Baron hires the Toymaker to help advance the process, and he creates a new android named Tiffany.

WATCH THE ‘FALL OUT TOYWORKS’ MOTION COMIC TRAILER:

Teaser: http://fallouttoyworks.com

READ ABOUT ‘FALL OUT TOYWORKS’:

Wired: http://www.wired.com/underwire/2009/09/fall-out-boy-toy-works-comic-pinocchio/

Miami Herald: http://www.miamiherald.com/2009/10/10/1273914/fall-out-boys-out-with-a-new-comic.html

IESB: http://www.iesb.net/index.php?option=com_content&task=view&id=7405&Itemid=71

Comic Book Resources: http://www.comicbookresources.com/?page=article&id=22815

Universal Pictures

Synopsis: In the futuristic action-thriller Repo Men, humans have extended and improved our lives through highly sophisticated and expensive artificial organs. The dark side of these medical breakthroughs is that if you don’t pay your bill, The Union sends its highly skilled repo men to take back its property… with no concern for your comfort or survival. In this first episode of the Motion Comic, Remy relates the ups and downs of his highly specialized career…

Storyline: In the futuristic action-thriller Repo Men, humans have extended and improved our lives through highly sophisticated and expensive mechanical organs created by a company called The Union. The dark side of these medical breakthroughs is that if you dont pay your bill, The Union sends its highly skilled repo men to take back its propertywith no concern for your comfort or survival. Jude Law plays Remy, one of the best organ repo men in the business. When he suffers a cardiac failure on the job, he awakens to find himself fitted with the companys top—of—the—line heart—replacementas well as a hefty debt. But a side effect of the procedure is that his hearts no longer in the job. When he cant make the payments, The Union sends its toughest enforcer, Remys former partner Jake (Academy Award® winner Forest Whitaker), to track him down. Now that the hunter has become the hunted, Remy joins Beth (Alice Braga), another debtor who teaches him how to vanish from the system. And as he and Jake embark on a chase across a landscape populated by maniacal friends and foes, one man will become a reluctant champion for thousands on the run.

Watch the ‘Repo Men’ Motion Comic

Repo Men comic graphic novel MOVIE FEATURETTE 2010:

http://www.youtube.com/watch?v=Exnji1Lk-QY

Download Motion Comic Episode of ‘Repo Men’:

Free Episode From iTunes: http://trailers.apple.com/trailers/universal/repomen/

Read All About ‘Repo Men’:

MTV Splash: http://splashpage.mtv.com/2010/03/16/repo-men-motion-comic-online/

Dread Central online: http://www.dreadcentral.com/news/36422/repo-men-motion-comic-debuts-online

NewsaRama: http://www.newsarama.com/film/Calero-Repo-Men-Comics-100317.html

‘Spartacus: Blood and Sand’
Original Air Date: December 29, 2009

Network: Starz

Synopsis: Starz Digital Media in association with Double Barrel Motion Labs brings to market a four-part Spartacus: Blood and Sand motion comic series. These action-packed videos feature gladiators battling for eternal glory in a gore fest derived from Devil’s Due Publishing’s official Spartacus: Blood and Sand comic book mini-series, to which Stephen DeKnight contributed. Spartacus: Upon The Sands of Vengeance” is the first in the four-part comic book mini-series.

Storyline: Spartacus is an unwilling gladiator, a captive of Rome–but he’s not alone. Each gladiator must kill to live, and write his legend in the spray of his rivals’ blood. But how did these men earn their brutal reputations? Spartacus: Blood and Sand tells the gory tale of Arkadios, Spartacus’ first foe; Decimus and Tiberius, the cannibalistic Gargan Twins; Barca, the Beast of Carthage; Theokoles, the Shadow of Death, and Doctore the Numidian. This is Roman justice, and these are the legends of Rome.

Watch the ‘SPARTACUS’ Motion Comic Trailer:

Episode 1: http://www.youtube.com/watch?v=XApvNMYURy0
Episode 2: http://www.youtube.com/watch?v=aPRtI9Okz-U
Episode 3: http://www.youtube.com/watch?v=if0EVZoheBU

Watch the ‘SPARTACUS’ Motion Comics:

Episodes 1 through 4 on Manga.com: http://www.manga.com/titles/spartacus-motion-comic
Episodes 1 through 4 on YouTube: http://www.youtube.com/watch?v=-j1JuAwvPLI

Download the Motion Comic Episodes of ‘SPARTACUS’:

Buy Episodes From iTunes: http://www.apple.com/search/?q=spartacus+motion+comic&sec=ipoditunes
Buy Episodes From Amazon: http://www.amazon.com/gp/product/B003370ZZ2/ref=sr_1_1?ie=UTF8&s=digital-video&qid=1273539227&sr=8-1

Read All About Spartacus

Major Spoilers: http://www.majorspoilers.com/archives/30754.htm/
Nerdage: http://blog.newsok.com/nerdage/2009/07/23/spartacus-announces-iphone-game-comic-book/
YouTube: http://www.youtube.com/watch?v=uTVf0UGBXYQ

BBC America’s Royal Wedding Insider is the best way to keep up with the royal couple. Users can get insider access to exclusive video content, wedding tips from BRIDES magazine, royal facts of the day, a wedding planner that allows you to design and share the perfect day of your own, and much more!

Compatible with iPhone, iPod touch, and iPad. Requires i)S 3.0 or later.

Royal Wedding App Features

Blog

Now that the wedding is over, keep up with what lies ahead for newlyweds Prince William and Princess Kate.

My Royal Wedding

Create your own virtual wedding plans — from designer dresses to the best bands — then share with friends.

Rules of Engagement

Want to know how to behave at a wedding? Get wedding tips and video guides from BRIDE’s very own Editor in Chief, Millie Martini Bratten.

Videos

Check out well wishes to the Royal Couple from America’s A-listers and feast on BBC America’s original Royal programming from Royally Mad with Cat Deeley, to Modern Monarchy.

Royal Facts

Stay in-the-know! Get fun facts about William & Kate and the Royal Family.

Download the Free App: Royal Wedding Insider

iTunes Preview:

http://itunes.apple.com/us/app/royal-wedding-insider/id428145023

Buy via iTunes:

http://itunes.apple.com/us/app/royal-wedding-insider/id428145023?mt=8

Buy for Android:

http://app-4-android.blogspot.com/2011/04/bbc-americas-royal-wedding-insider-app.html

Read about it!

New York Times:
http://www.nytimes.com/2011/04/21/technology/personaltech/21smart.html

Los Angeles, California
Jeff Krelitz
Telephone: 310.395.4700
Email: Jeff@DoubleBarrelMotionLabs.com

Portland, Oregon
Andy Collen
Telephone: 503.590.7377
Email: Andy@DoubleBarrelMotionLabs.com

The Muppet Show:

Muppet Mobile Comics – Building on the successfully series of BOOM! Studios comic books, the Muppets will soon star in a series of moving comics available for downloading to your phone and mobile device. The e-comics will enhance the reading experience with motion, music, sound effects and voices.

WATCH THE TRAILER

Muppet Show Motion Comic Trailer 2010:
http://www.youtube.com/watch?v=nA2e1k68iic

READ ABOUT THE MUPPET SHOW MOTION COMIC

Muppet Show Motion Comic Trailer on Wikia
http://muppet.wikia.com/wiki/The_Muppet_Show_motion_comics

This is the Comic-Con 2010 trailer for the Valora graphic novel, featuring the song “I Waited For You” by Valora. New chapters and videos coming soon! Stay in touch at: facebook.com/valoramusic

READ MORE

WATCH THE TRAILER